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How to advertise your business

There are many ways to advertise your business. You should use the advertising methods that work best with your type of business. For example, if you own an online business, use mailing lists or other online strategies.

If you own a retail store, advertise as other retailers in mailing magazines. Always start on a small scale and check your ads. Gradually increase your advertising by investing a percentage of your profit.

Request Continuation Method
One of the most cost-effective ways to advertise your business is through the continuation request method. Place your advertisement in the section of classified advertising of weekly and large newspapers in your immediate vicinity.

Use a headline that catches people's attention. Include three to five lines of concise information that describes the key benefits to your business. Classified ads should use the AIDA approach (attention, interest, desire and action).

Get attention with a headline, then get people to act by calling for more information. Provide the ability to request or write for more information. Either way, send the defendants a brochure and letter describing your products.

Tempt people with coupons or special offers and ask them to provide a coupon so you can track the results of your mailing.

Visiting exhibitions and seminars
Another way to advertise your business is to attend exhibitions and seminars. Look for exhibitions and seminars related to your business. For example, if you are a small plumbing distributor, attend construction exhibitions or construction workshops.

Take a lot of business cards with you and distribute as many as possible. Talk to people and describe what you do when they ask. Gather other people's business cards so you can refer to them in the future. Get stands at various exhibitions and show off your products. Attend these events frequently to increase your brand awareness.

Search engine optimization
Search engine optimization allows you to achieve high rankings in search engines. Your return on investment will be the best if you have a website and act on a national or international basis. Your short advertisement may appear on the first page when people search for your type of business online.


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